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External ranking factors — Why inbound links to sites are taken into account

As you can see from the previous section, many factors influencing the SEO Content ranking process are under the control of webmasters. If these were the solitary factors then it would be unattainable for search engines to differentiate between an authentic high-quality document and a page created exclusively to achieve high search ranking but containing no useful information. For this reason, an analysis of inbound links to the page being evaluated is one of the key factors in SEO Content page ranking. This is the only aspect that is not guarded by the site owner.

It makes logic to believe that interesting sites will have supplementary inbound links. This is for the reason that owners of other sites on the Internet will be inclined to have published links to a site if they consider it is a worthwhile resource. The search engine will use this inbound link standard in its appraisal of document importance.

Therefore, two main factors influence how pages are stored by the search engine and sorted for display in search results:

- Relevance, as described in the previous section on SEO Content internal ranking factors.

- Figure and superiority of inbound links, also identified as link citation, link popularity or citation index. This will be explained in the next segment.

Link importance (citation index, link popularity)

You can easily see that simply counting the number of inbound links does not give us enough information to evaluate a site. You have to take into SEO Content account link importance as well as number of links.

Search engines use the idea of citation index to assess the number and value of inbound links to a site. Citation index is a numeric guess of the reputation of a resource expressed as an unconditional value representing page significance. Each SEO Content search engine uses its own algorithms to estimate a page citation index. As a regulation, these values are not in print.

As well as the complete citation index value, a scaled citation index is from time to time used. This comparative value indicates the status of a page relative to the reputation of other pages on the Internet. You will discover a detailed explanation of citation indexes and the algorithms used for their estimation in the next sections.

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